I had the chance to review Industrial Joe coffee and despite my hesitation to give up my bland and boring store brand coffee (bought for budget purposes) I decided to give the Bold Roast Ethiopia a try!

Ahhh.... my nose was the first one to perk up and take notice...it smelled DIVINE! I was hoping that the taste could live up to the smell. I was not disappointed! This is what Industrial Joe had to say about this blend:
One of our favorite coffees, it is grown at an altitude of over 5000 feet, hence, the beans are quite small and the flavors and aroma very concentrated. You will notice the Blueberry and sweet, citrus-like acidity. Ethiopia is the land where wild coffee was originally cultivated, fertilized naturally with bananas and other fruit shade trees.
WOW! I feel very high class and very Cosmopolitan now. Thank you Industrial Joe!
There are may other blends and strengths. Wanna try a few? Then get the mild/medium/bold Sample Pack

All in all, I was impressed by the aroma and the flavour. It was bold, but not bitter. I enjoyed every drop and I think you should head on over and try Industrial Joe coffee yourself!